Personal Branding
InDesign - Photoshop - 2025
The goal was to create a brand that represented my character and showed my strengths and interests. Fun type, bright colors, and loud graphics were elements that I wanted to focus on.
I wanted to create a brand that represented my character and showed my strengths and interests. Fun type, bright colors, and loud graphics were elements that I wanted to focus on.
Initial sketches were connected through my handwriting, suns. Final contenders were expressive, with bright colors. The final icons were all associated with the sun in some way.
Initial brainstorming and moodboard
The final brand features bright colors and an expressive logo. The header typeface is strong and provides a good contrast to the body text. The sun icon is sharp and angular, so I created a gradient application that is soft and contrasts well with the sun icon.
